Certain group company is a comprehensive sports goods company integrating brand, design, production and distribution. The sneakers it produced have topped the market of similar products for many years in a row. But the consequence is fake products rampant on the market. The emergence of one after another counterfeit caused adverse impacts on the social evaluation of the company and the sales of its products. During the process of cracking down on counterfeits, the company found that many sellers of counterfeits just “disappeared” to evade legal liability, which resulted in prolonged period of rights protection or no executable property after verdict.

In 2017 certain company cooperated with Pinwei on the protection of intellectual property rights on online E-commerce platforms, and Pinwei provided one-stop rights protection service for certain company by making use of its advantages. In the respect of discovering clues of infringement, Pinwei conducted regular monitoring of various E-commerce platforms with the crawler system developed through independent research and development, discovered infringing links, and formulated different attacking strategies according to the specific situation of each counterfeit seller. For instance: regarding infringing links with low sales, Pinwei files intellectual property right compliant to the E-commerce platform to request for deletion; regarding seller of serious infringement, Pinwei brings a lawsuit to court after notarization and fixation of evidence; regarding “disappeared” seller, Pinwei seeks out counterfeit seller through information recovery technology and delivers document electronically, and apply for enforcement in time when seller refuses to fulfill obligations after verdict, so as to make counterfeit seller pay a heavy price.

So far Pinwei has helped certain company to crack down about 600 infringing stores through cooperation, with online infringement acts contained. The brand of certain company has received continuous protection at no cost.